BMW: WALL STREET JOURNAL

The following print advertisements were for BMW's Wall Street Journal 2011 campaign. I was briefed to stimulate, challenge, and inspire the Wall Street Journal reader with out-of-the-ordinary headlines. The campaign was wildly successful, targeting the exact consumer that was desired.

CW: Amy Fleisher Madden   |   AD: Lance Parrish   |   CD: Marc Hartzman

 
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