Do you know what a Furby is? Probably not... Because no one really does. They may or may not be from space, though. In 2013, I spent a ridiculous amount of time at Hasbro in Rhode Island revamping a Furby Boom! campaign as well as launching and creating a new Furbling campaign. While these campaigns were on air and during the 2013 Holiday season, Furby Boom! was the highest selling product from Hasbro. WIN.
ACD/CW: Amy Fleisher Madden | CD: Serena Connely + Sally Overheau | Dir: CakeMix