With a name like Smucker's it has to be good... But it wasn't always natural. This TV spot heralded a major sea change in the Smucker's world with the release of their first all-natural jam, and their first animated TV commercial, EVER. Urging Smucker's to leave behind their regular aesthetic and move in a modern direction was a huge accomplishment.

ACD/CW: Amy Fleisher Madden   |   AD: Shardae Mendes-DeJesus   |   CD: Sean Crane   |   Dir: Royale

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