Everyone loves movies, right? Yes, they do. These ads use movies as a medium to illustrate the negative aspects of investing. We created genre-specific hyperbolic spoofs to show people all of the drama, horror, and suspense they'd be leaving behind by investing with Vanguard.
CW: Amy Fleisher Madden | AD: Lance Parrish | CD: Jon Goldberg, Paul Collins | Dir: Hank Perlman
Midas Gold Award (Campaign)
Midas Silver Award (Drama, Horror)